How Your Social Media Activity Feeds Surveillance Advertising Networks
In this comprehensive guide, I draw on over a decade of experience in digital privacy and advertising technology to reveal how your everyday social media interactions—likes, shares, comments, and even passive scrolling—are meticulously collected, analyzed, and monetized by surveillance advertising networks. I explain the technical mechanisms behind data collection, the role of tracking pixels and third-party cookies, and how platforms like Facebook, Instagram, and TikTok build detailed profiles